Your page title: the 60 characters that decide your first impression
The title tag is the blue headline of your Google listing and the label on every browser tab. It is the single most-read sentence you will ever write about your business — and a surprising number of sites leave it as "Home", the business name alone, or something long enough to get chopped.
Why it costs you customers
Google leans on the title to understand the page, and searchers lean on it to decide where to click. "Home" tells neither of them anything.
Beyond roughly 60 characters, Google trims it with an ellipsis — if your suburb or your key service lives at the end, it vanishes exactly where it mattered.
Check it in 30 seconds
Look at your browser tab right now on your own site. Then Google yourself and compare.
Our free check measures the length and flags missing or truncated titles.
How to fix it
Business name — what you do, where. "Hair Chi — Bespoke Hairdressing in Bendigo". Under 60 characters, most important words first.
Menu page: "Menu — Hair Chi Bendigo". Contact: "Contact & Hours — Hair Chi Bendigo". Identical titles across pages waste the one field Google reads most.
WordPress: SEO plugin title field. Wix/Squarespace: page settings → SEO. Hand-built: the <title> tag in <head>.
Resist stuffing every service into the title ("Cuts Colour Foils Perms Weddings…"). One clear promise beats five crammed keywords — you can rank a separate page for each service instead, each with its own honest title.