Fix what your website is quietly costing you
Every guide below comes from problems we actually find when checking Australian small-business websites. Each one: what it is, why it loses you customers, and the plain-English fix. Or skip ahead — run the free 20-point check and see which ones apply to you.
Your phone number isn't clickable on mobile — the two-minute fixIf your phone number is plain text, mobile visitors have to copy it by hand. Here's how to make it tap-to-call on any website, in about two minutes. Your site shows as a tiny desktop page on phones (viewport fix)If visitors have to pinch-zoom your website on a phone, one missing line of HTML is usually the reason. What the viewport tag is and how to fix it. No photos on your website — why visitors leave before they callFor a local business, photos are the proof. What happens when your homepage has no images (or images with no alt text), and how to fix both. No way to book or enquire on your website (the after-hours problem)If your site's only contact option is 'call us', you're closed to every visitor browsing after hours. Simple ways to capture bookings and enquiries online. Google shows the wrong (or cut-off) description for your businessYour search listing's little grey text is your pitch. If it's missing or over ~160 characters, Google writes its own or chops it mid-sentence. Here's the fix. Your page title: the 60 characters that decide your first impressionThe page title is what Google shows as your blue link and what browser tabs display. Missing, generic or over 60 characters — each costs you. How to write it. Your homepage has no main heading (H1) — and why Google caresThe H1 is the headline search engines use to understand your page. Missing or duplicated H1s are common on older small-business sites. A plain-English fix guide. Chrome says your site is 'Not secure' — the free HTTPS fixA 'Not secure' label next to your business name costs trust instantly. HTTPS certificates are free in 2026 — here's the no-jargon path to fixing it. Photos missing on phones? The http:// mixed-content problem explainedYour page is https but some images and scripts still load over http — so mobile browsers silently block them. How to find and fix mixed content on a small site. Footer still says © 2019? The detail that asks 'are they open?'An old copyright year quietly tells visitors your site — maybe your business — is abandoned. Why it matters more than it should, and the one-line fix. Hidden betting or pharmacy links on your site? You may have been hackedCasino and pharma spam hidden in a small-business website usually means a quiet compromise. How to confirm it, clean it up, and stop Google penalising you. Your website shows a bare link when shared to Facebook or WhatsAppOpen Graph tags decide whether a shared link shows an inviting card or a naked URL. For word-of-mouth businesses, that difference is free marketing. The fix. Structured data: tell Google and AI exactly what your business isLocalBusiness schema is machine-readable facts — hours, location, cuisine — embedded in your page. It powers richer Google listings and AI answers. A starter guide. The blank tab icon: adding a favicon in ten minutesA favicon is the little icon in browser tabs, bookmarks and some mobile search results. Missing one looks unfinished. The quick way to add yours. Declaring your page language: the lang="en-AU" attributeOne attribute on your html tag tells browsers, screen readers and search engines your page is Australian English. Small, free, worth doing. Your homepage is too heavy — why it crawls on mobile dataMulti-megabyte homepages feel fine on office wifi and painful on a phone in a country town. Where the weight hides and how to cut it without a rebuild. Your site takes seconds to respond — hosting and TTFB explainedBefore your page can load, the server has to answer. If that first response takes seconds, cheap or ancient hosting is usually why. Plain-English diagnosis. What your website quietly reveals about how (and when) it was builtSites announce their own builder and version in the code — WordPress 4.x, ancient site builders, expired platforms. What that generator tag means for you. Phone, email, address: making your contact details effortless to useContact details that are present but unusable — unclickable, buried, or image-only — quietly cost enquiries. A checklist for getting the basics right. Your website is down — what it costs per day and what to do right nowA dead website doesn't just lose visitors; it un-verifies you in customers' eyes. A calm, ordered checklist for when your site stops loading.Not sure where to start?
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