No photos on your website — why visitors leave before they call
We once checked a hairdresser's website whose services page proudly said they love showing off their work — and the site did not contain a single photo. The proof lived on Facebook; the website sent people away to find it.
It sounds extreme, but some version of this is common: no photos at all, one blurry exterior shot, or a page of stock images that could be any business anywhere.
Why it costs you customers
People choose local businesses with their eyes. A salon is chosen on haircuts, a cafe on plates and rooms, a farmstay on views. If your site shows none of that, visitors have nothing to want.
Stock photos can be worse than none — regulars can tell, and the mismatch quietly reads as "not actually us".
There is a second, invisible cost: images without alt text are meaningless to Google Images and to screen readers, so you miss free search traffic and lock out some customers entirely.
Check it in 30 seconds
Open your homepage: can a stranger tell what your place looks like and what you actually sell?
Our free check counts your images and how many carry descriptions (alt text).
How to fix it
Start with six from your phone, taken in daylight: the front of the shop, the inside, two of your actual work or product, one of you or the team, one detail shot. Real and imperfect beats stocky and fake.
Every platform has an "alt text" field when you click an image. Describe the photo plainly — "Balinese-style villa deck at sunset" — not a pile of keywords.
Export photos at around 1600px wide and compress to JPEG before uploading. A beautiful 8MB photo that takes six seconds to appear on mobile data costs more than it earns.
If your best photos live on Instagram or Facebook, don't link out to them — copy the six best onto the site itself. Social links send people into an app full of distractions; your website should close the deal, not outsource it.