Phone, email, address: making your contact details effortless to use
Almost every business site "has" contact details. The question our checks keep answering is whether they are usable: clickable on a phone, findable in one scroll, and readable by machines rather than trapped inside an image.
Why it costs you customers
Every contact action has its own friction: a non-tappable phone number, an email address as a photo (uncopyable), an address with no map link. Each one loses its slice of enquiries.
Details trapped in images are also invisible to Google — and to the AI assistants people increasingly ask for recommendations.
Check it in 30 seconds
On your phone: tap the number (dials?), tap the email (opens mail?), tap the address (opens maps?). Three taps, full audit.
Our free check covers phone links and email presence automatically.
How to fix it
Phone: tel: link. Email: mailto: link. Address: link to https://maps.google.com/?q=your+address — or embed the map itself on the contact section.
Whatever page someone lands on, contact details should be one scroll-to-bottom away. The footer is the universal "where do I find…" location; use it.
Text your details as text. If a designer put your beautiful letterhead as a JPEG, that email address does not exist to copy-paste, search engines, or screen readers.
Decide your one preferred channel and make it visually loudest. Businesses that list phone, email, form, Instagram and Messenger with equal weight get fragmented enquiries everywhere; businesses that say "fastest way to reach us: call" train customers to use the channel they actually answer.