Your phone number isn't clickable on mobile — the two-minute fix
Pull up your website on your phone and tap your own phone number. If nothing happens, your number is plain text — and every mobile visitor who wants to call you has to memorise it or copy it out by hand.
This is one of the most common problems we find when we check Australian small-business sites, and it's also one of the cheapest to fix.
Why it costs you customers
Someone tapping your number is your easiest customer of the day: they have decided to call. Every extra step between that decision and a ringing phone loses a slice of them.
It hurts most for urgent trades and bookings — a burst pipe, a same-day haircut, a table for tonight. Those people are on a phone, in a hurry, comparing you with the next result.
Check it in 30 seconds
On your phone, open your homepage and tap the number. It should open the dialler with your number filled in.
Or run our free health check — it tests this automatically, along with 19 other things.
How to fix it
The number needs to be a link that starts with tel:, for example <a href="tel:+61255551234">(02) 5555 1234</a>. Use the full international format (+61…) so it works for tourists too.
Edit the page, select the phone number text, click the link button, and type tel:+61… instead of a web address. Same trick works in most page builders (Elementor, Divi).
Both have a built-in "Phone" link type when you add a link to text or a button — pick it and enter your number once.
Send them one line: "Please make every phone number on the site a tel: link." Any developer will know exactly what to do.
While you're at it, add a fixed call button at the bottom of the mobile screen. Most owners over-think this — a plain yellow bar that says Call us beats a clever design that hides the one action late-night visitors want.